Senior Brand & Product Marketing Manager
Core
Lead integrated marketing campaigns and growth strategies for B2C brands and products, driving full-funnel plans from awareness to retention.
Role type
Senior Brand & Product Marketing Manager (Strategy & Hands-on Leadership)
Builds
Full-funnel marketing plans, acquisition strategies, and connection plans across paid, owned, and earned media channels.
Domain
B2C Marketing, Brand Management, Growth Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (marketing campaigns and strategies)
Required skills
Integrated marketing campaign execution, brand stewardship, growth strategy development, project management, marketing automation, full-funnel KPI analysis, team mentoring
Preferred skills
Classic brand management in CPG, comprehensive growth strategy across media channels, data-driven insight translation, designing consumer connection plans
Technologies
Marketing automation platforms
Responsibilities
Lead development and execution of integrated marketing campaigns; Activate marketing foundations including segmentation, positioning, and messaging; Develop and own growth strategies with focus on acquisition; Collaborate with cross-functional teams to measure full-funnel marketing KPIs; Serve as a mentor to elevate team marketing discipline; Build robust connection plans aligning brand engagement across touchpoints
Seniority
Senior, hands-on IC with mentorship responsibilities