Director, E-Commerce Label & Artist Services
Core
Strategic connector between labels and WMX to plan and execute direct-to-consumer marketing strategies for artists and campaigns.
Role type
Director, E-Commerce Artist & Label Services
Builds
D2C marketing plans, campaigns, and fan engagement initiatives for artists
Domain
Music industry, E-commerce, Direct-to-Consumer marketing
Deliverable
product features
Required skills
D2C marketing strategy, label marketing dynamics, cross-functional collaboration, campaign execution, multi-channel marketing (email, SMS, paid media), data-driven optimization
Preferred skills
Experience in matrixed organizations, managing multiple simultaneous campaigns
Responsibilities
Partner with label marketing teams to align D2C strategies with album and tour campaigns; Collaborate with brand managers to develop and execute D2C marketing plans; Coordinate timelines and launches across internal teams; Monitor campaign performance and optimize based on data; Surface opportunities to expand D2C initiatives
Seniority
Director, strategic leadership with hands-on execution