Sr. Manager, Marketing & Digital
Core
Lead high-priority global marketing and digital campaigns for a diverse roster of artists, translating creative vision into commercial success across a fragmented digital landscape.
Role type
Senior Manager, Marketing & Digital Strategy
Builds
Integrated marketing and digital campaigns, social narratives, and product ideas for music streaming and physical releases.
Domain
Music Industry / Digital Marketing
Deliverable
product features
Required skills
Global campaign strategy, DSP landscape expertise, social ecosystem mastery, artist management collaboration, cross-functional leadership, budget management, social media strategy, content strategy, audience profiling, platform relationship management
Preferred skills
Creative design (Photoshop), short-form viral content creation, consumer analytics, creator partnership experience
Technologies
Spotify, Apple Music, TikTok, Instagram, Discord, Meta, X, BeReal, CRM systems
Responsibilities
Lead Artist / Campaign Marketing and Digital Strategy Process; Develop marketing and digital strategy across all phases of artist + campaign development; Create an overall Marketing and digital vision for the artist; Work with production and A&R to oversee all product creation; Lead Campaign Development; Drive revenue through music streaming and physical product ideas; Oversee the development and execution of innovative digital marketing campaigns; Manage team coordinator and their daily workflow; Oversee and advise on strategy for artist social accounts; Partner with artists and management to craft a social narrative and content strategy; Work with artist management and internal departments to develop and maintain an editorial calendar; Partner with internal creatives and external creators to develop high-performing short-form content; Work with our Insights team to profile our online audiences; Build and maintain relationships with social media platform representatives; Oversee Marketing budgets for designated roster
Seniority
Senior, hands-on IC with team management
