Marketing Communication Manager
Core
Driving growth of the Personal Workspace category through integrated digital marketing, influencer programs, social media management, and PR activities.
Role type
Marketing Communication Manager
Builds
Brand awareness and product adoption for consumer tech products
Domain
Consumer electronics / Personal workspace
Deliverable
product features
Required skills
Digital marketing strategy, Influencer program management, Social media management, PR event execution, Budget management, KPI tracking and ROI analysis
Preferred skills
Consumer tech industry experience, YouTube marketing expertise
Technologies
Facebook, Instagram, X, YouTube
Responsibilities
Plan and execute digital marketing campaigns with agencies; Manage brand social media channels; Execute influencer programs with creators; Coordinate editorial tie-ups with digital publishers; Organize and execute new product launch PR events; Monitor program performance and report ROI; Manage quarterly marketing budgets
Seniority
Mid-Senior, hands-on IC