Senior Manager, Social Media (National Geographic)
Core
Lead overall strategy and day-to-day execution for a world-class portfolio of National Geographic social accounts reaching over 800M followers, driving audience growth through short-form content and platform innovation.
Role type
Senior Manager, Social Media Strategy & Operations
Builds
Social media campaigns, short-form video content, and community engagement for National Geographic brand and vertical accounts (Animals, Travel, Science, Family).
Domain
Media & Entertainment / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, short-form video content development, community management, cross-functional collaboration, agency partner management, data-driven strategy, campaign leadership, stakeholder management, content production workflow optimization, social analytics.
Preferred skills
Large-scale social or marketing budget management, on-set or field production experience, global/multi-brand organization experience, youth/family audience strategy, scaling new social handles, creator economy partnerships.
Technologies
Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit, social media management tools, analytics and reporting tools.
Responsibilities
Define and execute social strategy across accounts to drive audience growth; oversee always-on content development for short-form video; lead high-velocity content production and campaign execution; develop content approaches for Kids & Family audiences; oversee agency partners for publishing and community management; serve as primary social lead for brand priorities like Earth Month; partner with TV, editorial, and marketing teams for cohesive campaigns.
Seniority
Senior Manager, hands-on leadership with strategic oversight
