Account Marketing Manager
Core
Manage and implement omni-channel marketing campaigns for wholesale accounts to drive brand awareness, consideration, purchase, and loyalty for apparel, footwear, and accessories.
Role type
Account Marketing Manager
Builds
Integrated marketing strategies, omni-channel campaigns, and point-of-sale executions for wholesale partners.
Domain
Retail / Apparel & Footwear
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, budget management, omni-channel campaign execution, data-driven optimization, storytelling, stakeholder management
Preferred skills
Team leadership, complex interpersonal interactions, problem-solving under pressure
Technologies
Spreadsheet and word processing applications
Responsibilities
Lead account marketing strategy development, champion cross-functional collaboration, own the account relationship and brand representation, develop and execute omni-channel campaigns, drive category-specific storytelling, measure and optimize performance, manage budgets and go-to-market execution
Seniority
Senior, hands-on IC with team leadership