Brand Manager
Core
Execute marketing plans, brand guidelines, promotions, and events for PETRÓLEOS Y ENERGÍA DE HONDURAS, S.A. DE C.V. (PETHROSA) to drive service station network development and brand image.
Role type
Brand Manager
Builds
Marketing campaigns, promotional materials, visual merchandising, and media plans for a fuel and energy service station network.
Domain
Energy / Fuel Retail
Deliverable
product features
Required skills
Brand strategy execution, marketing budget management, visual merchandising coordination, media plan execution, influencer relationship management, market trend analysis, loyalty program evaluation, vendor management, bilingual communication (English/Spanish), advanced Excel, project management.
Preferred skills
Post-graduate degree in Marketing, Business Administration, or International Trade.
Technologies
Microsoft Excel
Responsibilities
Execute and lead brand strategies and go-to-market plans; develop and maintain brand identity and trademark image; manage day-to-day budget and create sales/retail support materials; establish influencer management processes; analyze market trends, competitor activity, and consumer behavior; coordinate media plans with agencies; maintain visual merchandising at service stations.
Seniority
Mid-level, hands-on IC
