Brand Media Manager, Germany
Core
Develop and shape the annual brand media strategy for Germany, translating brand and commercial objectives into effective, full-funnel media plans.
Role type
Brand Media Manager
Builds
Integrated, 360° campaigns across digital and offline channels for Levi Strauss & Co. in Germany
Domain
Retail / Brand Marketing
Required skills
Media strategy and planning, German media landscape knowledge, media agency management, budget management, strategic and analytical mindset
Preferred skills
Experience in digital brand media, understanding of traditional channels, full-funnel media approach
Technologies
Streaming, online video, social media, print
Responsibilities
Develop annual brand media strategy, define advertising investment priorities and budgets, optimize media mix across channels, manage local media agency relationship, oversee paid media budget, collaborate with Marketing, Creative, PR and Performance Media teams
Seniority
Mid-Senior, hands-on IC