Director, Brand Media
Core
Lead overarching media strategy, planning, and execution to build global brand awareness, shape brand perception, and drive long-term business equity.
Role type
Director, Brand Media
Builds
Global brand media campaigns across traditional and digital channels
Domain
Apparel retail / Brand Marketing
Required skills
Multi-channel media strategy, Agency & partner management, Budget oversight & allocation, Measurement & attribution modeling, Integrated campaign planning, Emerging media innovation
Preferred skills
None stated
Technologies
CTV, Paid Social, Programmatic, Media Mix Models (MMM), Multi-Touch Attribution (MTA)
Responsibilities
Architect holistic multi-channel brand media strategies; Lead relationships with global media agencies and technology platforms; Manage multi-million dollar annual brand media budgets; Build robust brand attribution models and incrementality frameworks; Collaborate with Brand Strategy, Creative, and Performance teams to deliver unified campaign ecosystems; Mentor and manage a high-performing media team
Seniority
Director, strategic leadership & team management