Coordinator, CRM & Lifecycle Production
Core
Production Coordinator managing daily execution, quality assurance, and performance reporting for multi-channel direct marketing programs (email, app push, SMS) to deliver personalized customer experiences.
Role type
Marketing Production Coordinator
Builds
Batch and trigger-based marketing campaigns across email, app, and SMS channels
Domain
B2C Retail / Digital Marketing
Deliverable
product features
Required skills
Marketing automation platforms, campaign management, audience segmentation, A/B testing, creative asset adaptation, web analytics, project management
Preferred skills
Personalization tools, dynamic content tools, eCommerce strategy
Technologies
Cordial, Braze, Salesforce Marketing Cloud, Iterable, Movable Ink, Zembula, Adobe Analytics, Google Analytics, Tableau
Responsibilities
Manage hands-on campaign setup, QA, and deployment; Build audience definitions and content configurations; Resize and adapt creative assets for channel templates; Maintain campaign documentation and timelines; Collaborate with vendors and internal teams on campaign goals; Contribute to weekly performance reporting and competitive research
Seniority
Junior, hands-on IC