Market Development Specialist – CE & HID, LATAM
Core
Drive regional market development for Capillary Electrophoresis (CE) and Human Identification (HID) portfolios across Latin America by executing marketing plans, generating demand, and supporting sales pipelines.
Role type
Market Development Specialist (B2B Life Sciences)
Builds
Regional marketing programs, digital campaigns, sales enablement tools, and localized content for CE and HID products.
Domain
Life Sciences / Diagnostics / Scientific Instruments
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, stakeholder management, data analysis, project management, distributor/channel management, content localization, CRM/marketing automation proficiency.
Preferred skills
Life Sciences/Diagnostics industry experience, indirect sales channel experience, Spanish/Portuguese language skills, experience with scientific markets.
Technologies
CRM, marketing automation platforms, performance dashboards, digital campaign tools.
Responsibilities
Develop and execute LATAM market development plans; drive demand via digital campaigns and events; partner with Sales to activate installed base and accelerate pipeline; manage new product introductions and portfolio activation; monitor commercial metrics and translate data into recommendations; support distributor development through co-marketing and training; localize customer-facing and sales-enablement content; provide market and competitive insights; coordinate global-to-regional program adaptation; manage marketing budgets and ROI tracking.
