Associate Regional Market Development Manager
Core
Develop and execute regional Go-to-Market and demand generation plans for a consumables portfolio in the Molecular Biology business unit to support sales teams and drive revenue.
Role type
Associate Regional Market Development Manager (Biosciences)
Builds
Integrated marketing programs, tactical action plans, and messaging tools for consumables
Domain
Life Sciences / Molecular Biology / Commercial Marketing
Deliverable
product features
Required skills
Demand/lead generation strategies, Marketing planning and strategy, Technical knowledge in molecular biology, Analytical skills for business interpretation, Cross-functional collaboration
Preferred skills
Master's degree in life sciences, Experience in molecular biology labs or applications, MBA in marketing or business
Technologies
Digital marketing channels
Responsibilities
Partner with cross-functional teams to develop tactical action plans for key channels and segments; Develop and drive messaging and tools to communicate value propositions; Achieve sales and market goals and present business performance analyses; Provide Voice-of-Customer and Voice-of-Sales feedback to optimize product positioning.
Seniority
Associate, hands-on IC
