Sr. Product Marketing Specialist
Core
Develop and execute strategic marketing initiatives to expand market share, launch new products, and strengthen customer relationships for scientific solutions.
Role type
Senior Product Marketing Specialist
Builds
Market share, brand awareness, and customer preference for scientific/healthcare products
Domain
Scientific/Healthcare
Deliverable
product features
Required skills
Strategic marketing planning, market analysis, content creation, project management, data interpretation, technical product knowledge, customer relationship management, sales enablement
Preferred skills
Digital marketing tools, product lifecycle management, additional languages
Technologies
Microsoft Office (Excel, PowerPoint)
Responsibilities
Guide regional promotions and new product launches, conduct workshops and seminars, collect market intelligence on competitors, build relationships with key accounts and acquire new customers, perform field training for sales personnel, answer technical questions to support sales opportunities
Seniority
Senior, hands-on IC