Sr Manager, Product Marketing
Core
Lead a marketing team to develop and execute go-to-market strategies, product launches, and sales enablement initiatives for a scientific product portfolio.
Role type
Senior Manager, Product Marketing
Builds
Go-to-market strategies, marketing campaigns, and sales enablement materials for scientific products
Domain
Life Sciences / Scientific Instruments
Deliverable
product features
Required skills
Team leadership in matrix environments, product launch strategy, market research, competitive analysis, CRM and marketing automation, stakeholder management, project management
Preferred skills
Marketing, Business, or Science degree; experience in technical/scientific industry
Technologies
CRM systems, marketing automation tools
Responsibilities
Develop comprehensive go-to-market strategies across the product portfolio; Lead a marketing team; Collaborate with cross-functional teams to identify market opportunities; Analyze market trends and conduct voice-of-customer research; Execute product launches and sales enablement initiatives; Build relationships with key opinion leaders and channel partners
Seniority
Senior, hands-on IC with team management
