AI Search Specialist
Core
Execute organic search strategies spanning traditional SEO, Answer Engine Optimization (AEO), and Generative Search Engine Optimization (GEO) to improve visibility on AI-driven platforms.
Role type
SEO & Generative Search Specialist
Builds
Organic search visibility and content discoverability for global and regional marketing campaigns
Domain
Digital Marketing / Generative AI Search
Deliverable
product features
Required skills
SEO fundamentals, keyword research, SERP analysis, technical SEO, structured data/Schema markup, SEO tools (SEMrush, Google Search Console, Ahrefs, Screaming Frog), data interpretation, content optimization
Preferred skills
AI-driven search optimization, experimentation with generative AI platforms
Technologies
SEMrush, Google Search Console, Ahrefs, Screaming Frog, Google SGE, Bing Copilot, ChatGPT, Perplexity
Responsibilities
Implement on-page, off-page, and technical SEO initiatives; conduct keyword research and competitive benchmarking; optimize website content and metadata for AI-powered search; monitor rankings and engagement metrics; prepare performance reports; develop frameworks for testing GEO tactics
Seniority
Senior, hands-on IC