Senior Marketing Manager
Core
Develop and drive regional marketing strategy and programs for the Chromatography and Mass Spectrometry division in the APJ region to support business growth and demand generation.
Role type
Senior Regional Marketing Manager (B2B Life Sciences)
Builds
Regional marketing initiatives, campaigns, and sales enablement materials for analytical instrumentation.
Domain
Life Sciences / Analytical Instrumentation / B2B
Deliverable
product features
Required skills
Regional marketing strategy, demand generation, new product commercialization, multi-channel marketing program leadership, market and competitive analysis, stakeholder influence in global matrix organizations, project management
Preferred skills
Advanced scientific degree (MS/Ph.D.) or MBA, deep knowledge of life sciences and analytical instrumentation markets
Technologies
Digital marketing platforms, event management tools
Responsibilities
Develop regional marketing strategies aligned with business priorities, execute direct and digital marketing campaigns, lead new product introductions, manage cross-functional collaboration with commercial teams, analyze market and performance data to drive actionable insights
Seniority
Senior, hands-on IC with strategic oversight