Head of Marketing, Asia
Core
Lead regional marketing strategy, campaigns, and brand activity for Asia and Middle East markets to drive client engagement and revenue growth for a global law firm.
Role type
Senior Marketing Leader (Head of Marketing)
Builds
Regional marketing plans, high-impact campaigns, events, and client engagement initiatives
Domain
Professional Services / Legal / B2B Marketing
Deliverable
product features
Required skills
Regional marketing strategy, campaign management, budget optimization, senior leadership, team mentoring, market trend analysis, brand positioning, data-driven decision making, B2B digital media expertise, AI application
Preferred skills
Advanced marketing qualifications, Chartered Institute of Marketing certification, Mandarin language proficiency
Technologies
AI tools, Digital B2B media platforms (Chinese and Western)
Responsibilities
Develop and execute regional marketing strategy aligned with global priorities; Oversee planning and delivery of marketing campaigns and events; Act as a senior advisor to regional leadership on marketing performance; Ensure brand consistency with regional adaptation; Optimize regional marketing budgets; Collaborate with BD, Comms, and Business Teams; Monitor market trends and competitor activity; Support development of regional KPIs; Foster a high-performing team culture
Seniority
Senior, hands-on IC with leadership responsibilities
