Marketing Development Specialist
Core
Enables Laboratory Product Group business growth through marketing operations, data intelligence, and performance analytics.
Role type
Marketing Development Specialist (Marketing Operations & Analytics)
Builds
Marketing systems, campaign performance reports, pipeline tracking, and KPI dashboards
Domain
Life Sciences / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Marketing operations, data intelligence, Salesforce (SFDC), marketing automation, budget tracking, KPI analysis, process optimization
Preferred skills
CDP management, data quality improvement, third-party media channel management
Technologies
Salesforce (SFDC), AEO/GEO, social media platforms, reporting tools
Responsibilities
Own marketing operations governance and performance reporting; Lead data intelligence initiatives including CDP management; Support campaign execution and lead management; Manage marketing technology platforms; Track budgets and provide business analytics insights; Drive process optimization for marketing efficiency.
Seniority
Mid-Senior, hands-on IC
