Global Market Development Manager – Reproductive Health
Core
Develop marketing strategies and programs to support growth and innovation in the reproductive health portfolio, specifically preimplantation genetic testing and expanded carrier screening using next-generation sequencing (NGS) technology.
Role type
Global Market Development Manager (Reproductive Health)
Builds
Multi-channel marketing campaigns, customer-facing materials, and sales enablement tools for reproductive health testing products.
Domain
Life Sciences / Reproductive Health / Clinical Diagnostics
Deliverable
product features
Required skills
Multi-channel marketing strategy, technical/scientific content translation, project management, digital marketing (SEO/SEM, social media, display advertising), campaign analytics, written and verbal communication, cross-functional collaboration, thought leadership development, market segmentation and value proposition development.
Preferred skills
Life sciences or reproductive health marketing expertise, knowledge of reproductive health testing markets and competitor landscape, experience collaborating with key opinion leaders.
Technologies
Microsoft Office suite, marketing automation/CRM platforms
Responsibilities
Develop and execute multi-channel marketing campaigns, create compelling content to generate demand, establish thought leadership in reproductive health markets, translate technical/scientific content into customer messaging, develop sales enablement tools and customer-facing materials, collaborate with product management and commercial teams.
Seniority
Mid-Senior, hands-on IC
