Customer Audience Specialist
Core
Develop, manage, and optimize customer audiences and segments using CDPs and marketing automation to enable personalized engagement across digital channels.
Role type
Marketing Audience & Segmentation Specialist
Builds
Scalable audience frameworks, reusable segmentation taxonomies, and automated activation workflows for marketing channels.
Domain
Digital Marketing / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Customer Data Platform (CDP) management, Adobe Experience Platform (AEP) proficiency, audience segmentation logic, marketing automation workflow design, data governance compliance, cross-channel activation strategy
Preferred skills
Oracle Eloqua, Salesforce, Adobe Real-Time CDP, customer journey orchestration, paid media targeting, privacy regulation knowledge
Technologies
Adobe Experience Platform (AEP), Customer Data Platforms (CDPs), Marketing Automation Platforms
Responsibilities
Develop and maintain customer audience segments and taxonomies; Build and automate audience workflows for email, web personalization, and advertising; Validate audience data quality and eligibility prior to deployment; Partner with marketing teams to align audience strategies with business goals; Monitor audience performance and resolve targeting accuracy issues; Contribute to process improvements for audience creation and activation workflows
