Marketing Manager - Biosciences
Core
Develop and execute strategic marketing campaigns and Go-to-Market strategies for new and existing products in the Protein and Cell Analysis business unit to drive revenue growth and customer engagement.
Role type
Marketing Manager (Biosciences)
Builds
Marketing campaigns, sales enablement tools, and product positioning for Biopharma, Academia, and Research segments.
Domain
Life Sciences / Biotechnology / Proteomics
Deliverable
product features
Required skills
Strategic marketing planning, multi-channel campaign execution, competitive landscape analysis, data-driven insights, scientific communication, sales enablement, key opinion leader (KOL) engagement, market segmentation
Preferred skills
KOL engagement, digital marketing strategies, CRM tools, MBA
Technologies
CRM tools, digital marketing platforms
Responsibilities
Develop and implement Go-to-Market strategies for new product portfolio; Design and execute multi-channel marketing campaigns (digital, events, webinars); Translate complex technologies into clear value propositions; Collaborate with sales teams to drive pipeline growth; Represent the division at scientific conferences and trade shows; Gather voice-of-customer insights to inform strategies.
Seniority
Mid-Senior, hands-on IC
