Global Market Development Manager, Cloning and Services
Core
Drive go-to-market strategy, growth, and adoption of Cloning and Services (GeneArt) portfolios within Molecular Biology, serving the entire cloning workflow.
Role type
Global Market Development Manager
Builds
Comprehensive reagent and service portfolio for traditional and seamless cloning, media, competent cells, and DNA to antibody services
Domain
Life Sciences / Biotechnology / Molecular Biology
Deliverable
product features
Required skills
Strategic marketing planning, customer segment analysis, go-to-market strategy development, digital marketing execution, sales enablement, budget management, brand strategy communication
Preferred skills
Experience in life sciences/biotech sectors, proficiency in display advertising, search engine marketing, social media, video, and automation
Technologies
Display advertising platforms, search engine marketing tools, social media platforms, video production tools, email automation systems
Responsibilities
Develop and implement strategic marketing plans and tactics; Conduct detailed analyses of customer segments, competitor activity, and market opportunities; Develop launch strategies for new product introductions; Optimize digital marketing content across web, video, social media, and email; Lead participation in industry conferences and webinars; Collaborate with commercial teams for sales enablement; Develop sales training and customer education materials; Manage annual budget and campaign reporting
Seniority
Mid-Senior, hands-on IC
