Manager, Marketing
Core
Design, develop, and execute brand strategies and tactical initiatives to support the biosimilars portfolio commercial plan, focusing on provider strategy, pricing, and contracting.
Role type
Manager, Marketing (Biopharma Provider Strategy)
Builds
Brand strategies, provider-specific messaging, marketing collateral, media plans, and agency-managed initiatives for the biosimilars portfolio.
Domain
Biopharma / Biosimilars / Provider Strategy
Deliverable
product features
Required skills
resource development, positioning and optimization across the marketing mix, GPO initiative design, media planning, market dynamics assessment, agency management, compliance management
Preferred skills
advanced science or business degree, buy-and-bill/medical benefit experience
Technologies
None stated
Responsibilities
Partner with cross-functional teams to influence provider strategy including pricing and contracting; develop provider-specific messaging and actionable marketing collateral; generate and analyze customer data to improve tactical execution; design and implement GPO initiatives and marketing opportunities for the biosimilars portfolio; support development of strategically targeted media plans; assess market dynamics and competitive activity; establish collaborative relationships with sales leadership to incorporate field insights; develop content and collaborate on sales training; support congress activities and GPO meetings; support sales meeting planning and execution; communicate brand vision and objectives to internal partners and sales leadership; set strategic direction for agencies and manage projects within time and budget parameters; ensure marketing project compliance through Medical, Legal, and Regulatory review processes.
Seniority
Manager, hands-on IC
