Teamlead B2B Marketing & Produktmanagement (m/w/d)
Core
Lead B2B marketing and product strategy for fruit preparations, starch, bioethanol, and sugar, driving demand among industrial customers and portfolio growth.
Role type
Senior B2B Marketing & Product Management Team Lead
Builds
B2B product portfolio and marketing campaigns for industrial clients
Domain
Food ingredients and industrial food processing
Deliverable
product features
Required skills
B2B marketing strategy, product portfolio management, team leadership, Go-to-market planning, digital and trade marketing, product lifecycle management, budget management, stakeholder collaboration
Preferred skills
Experience in ingredients/food/beverage industry, agency and media partner management, market data analysis, project management
Technologies
CRM, Marketing Automation, PIM, PLM
Responsibilities
Lead and develop the team with goal setting and performance management; Define and implement marketing strategy including annual planning and value proposition; Manage all marketing channels (content, digital, trade) and campaigns; Optimize product portfolio prioritization and launches; Digitize marketing and product processes; Manage budget and KPIs; Collaborate with Innovation, Sales, R&D, and production.
Seniority
Senior, hands-on IC with team leadership