Specialist, Paid Acquisition
Core
Own and operate all paid acquisition channels on the supply side to drive volume and improve cost per qualified applicant for Athena's membership platform.
Role type
Specialist, Paid Acquisition (Supply Side)
Builds
Paid media campaigns across Google, LinkedIn, Meta, and emerging channels
Domain
B2B/B2C Recruitment & Membership
Required skills
Performance marketing, Creative strategy, Data analysis, A/B testing, Marketing infrastructure, AI tools
Preferred skills
Recruitment industry experience, Large budget management, Cross-functional collaboration
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Attribution tools, UTM structures, AI tools
Responsibilities
Execute paid acquisition channels, Plan channel mix and spend allocation, Develop ad creative with designers, Monitor performance and funnel metrics, Run experiments on audiences and copy, Identify new channel innovations
Seniority
Specialist, hands-on IC
