Specialist, Paid Acquisition
Core
Own and operate all paid acquisition channels on the supply side to drive volume and improve cost per qualified applicant for Athena's membership platform.
Role type
Senior IC paid acquisition specialist (performance marketing)
Builds
Paid media campaigns across Google, LinkedIn, Meta, and emerging channels
Domain
B2B/B2C performance marketing in the executive assistant and talent services industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
performance marketing across B2B/B2C channels, creative strategy and testing, data fluency (cohort analysis, funnel reporting, attribution), technical marketing infrastructure (tracking, pixels, UTM, attribution logic), AI tools for creative and data analysis
Preferred skills
experience in recruitment environments, managing large ad budgets (+$100K USD/mo), cross-functional collaboration with CRO, Marketing, and Recruitment teams
Technologies
Google Ads, LinkedIn Ads, Meta Ads, attribution tools, AI tools for creative production
Responsibilities
Execute channel mix, creative testing, performance tracking, budget allocation, and structured experiments to optimize applicant quality and cost per hire
Seniority
Senior, hands-on IC
