Director, Business Marketing – Canada
Core
Lead strategic marketing for RBC Capital Markets' Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, and Transaction Banking.
Role type
Director, Business Marketing
Builds
Integrated business and product marketing programs, go-to-market plans, flagship events, and thought leadership campaigns for Canadian and global initiatives.
Domain
Financial Services / Capital Markets
Deliverable
product features
Required skills
B2B financial services marketing, Capital markets expertise, Product marketing, Strategic planning, Budget management, Team leadership, Data literacy, AI tooling
Preferred skills
Canadian market knowledge, M&A/ECM/DCM fluency, Bilingual English/French
Technologies
AI tooling, Digital marketing platforms
Responsibilities
Develop annual marketing plans, execute go-to-market strategies, lead flagship events, manage deal promotion, create sales enablement tools, distribute thought leadership campaigns, lead global program planning.
Seniority
Director, strategic leadership