Marketing Sr. Specialist, Media Planning
Core
Develop and execute data-informed paid media strategies across Video, Audio, Digital, Search, and Social channels to drive brand awareness and performance goals for Zillow's real estate platform.
Role type
Senior Individual Contributor Media Planning Specialist
Builds
Full-funnel media plans, optimized paid campaigns, and process documentation for brand and performance objectives.
Domain
Real Estate / Digital Marketing
Required skills
Paid media planning, cross-channel activation, performance optimization, budget management, campaign implementation, creative trafficking, competitive analysis, project management, data synthesis, AI/automation tool usage
Preferred skills
Google Analytics, Campaign Manager, Facebook Ad Manager, iSpot, agency experience
Technologies
Google Analytics, Campaign Manager, Facebook Ad Manager, iSpot
Responsibilities
Translate brand/business objectives into full-funnel media plans; leverage automation and AI for optimization; manage day-to-day campaign activities and budgets; coordinate creative trafficking and documentation; monitor industry trends and ad technologies; build partnerships with internal teams and external agencies.
Seniority
Senior, hands-on IC