Marketing Specialist, Media Reporting and Automation
Core
Maintain data integrity, support ongoing reporting, and enable faster insight generation across all paid media channels for Zillow's paid media organization.
Role type
Marketing Specialist (Media Reporting and Automation)
Builds
Scalable reporting infrastructure, dashboards, and data QA processes for paid media performance.
Domain
Real Estate / Paid Media Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, AI tools (Claude, ChatGPT, Gemini), paid media platform expertise, data quality management, budget optimization analysis
Preferred skills
Experience with Databricks, TV/Online Video/Paid Social/SEM/Programmatic Display channels
Technologies
CM360, iSpot, Meta Ads Manager, Google Ads, Databricks, Tableau, Claude, ChatGPT, Gemini
Responsibilities
Own end-to-end QA of monthly reporting and spend data; maintain bi-weekly reporting cadence; leverage AI tools to streamline data QA; maintain dashboards and reporting infrastructure; synthesize competitive tracking data; build and evaluate budget optimization scenarios; support deployment of marketing tests across paid media channels; triage and investigate data discrepancies.
Seniority
Mid-level, hands-on IC