Marketing Specialist, Media Reporting and Automation
Core
Marketing Specialist ensuring data integrity, scalable reporting infrastructure, and faster insight generation for Zillow's paid media organization across all lines of business.
Role type
Senior IC Marketing Data & Analytics Specialist
Builds
Scalable reporting infrastructure, QA processes, and dashboards for paid media performance.
Domain
Real Estate / Paid Media Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, AI tools (Claude, ChatGPT, Gemini), paid media platform expertise, data quality management, budget optimization, competitive tracking.
Preferred skills
BS in Mathematics, Statistics, Economics, Computer Science, or related field.
Technologies
Databricks, CM360, iSpot, Meta Ads Manager, Google Ads, Tableau, Claude, ChatGPT, Gemini.
Responsibilities
Own end-to-end QA of monthly reporting and spend data; maintain bi-weekly reporting cadence; leverage AI tools to streamline data QA; maintain dashboards and reporting infrastructure; pull and synthesize competitive tracking data; build and evaluate budget optimization scenarios; support deployment of marketing tests across paid media channels; triage and investigate data discrepancies.
Seniority
Mid-level, hands-on IC
