Marketing Manager
Core
Drive growth and strengthen the brand for a packaging automation company through integrated marketing campaigns, content creation, and customer-facing programs.
Role type
Marketing Manager (B2B)
Builds
Integrated marketing campaigns, digital content, brand visibility, and lead generation programs for packaging automation solutions.
Domain
Manufacturing / Automation / B2B Industrial
Deliverable
product features | dashboards & analysis
Required skills
Integrated campaign planning and execution, digital marketing strategy, content creation and editing, public relations management, external partner coordination, trade show/event management, CRM utilization, budget management, brand standards enforcement
Preferred skills
SEO and paid media expertise, marketing analytics, marketing automation tools, experience in manufacturing or automation sectors
Technologies
Website content management systems, email marketing platforms, social media tools, CRM systems, marketing automation tools
Responsibilities
Plan and execute integrated marketing campaigns across digital, events, PR, and advertising; Lead digital marketing strategy including SEO, PPC, and social media; Develop marketing collateral such as brochures, videos, and case studies; Oversee public relations and media outreach; Manage relationships with agencies and trade publications; Support product launches and aftermarket initiatives; Plan and execute trade shows and events; Collaborate with sales and product teams; Manage the marketing budget; Maintain brand consistency across all channels
