Head of CRM
Core
Lead the development of the CRM capability area across the Nordics to orchestrate scalable, personalized, and data-driven customer interactions, sales, retention, and service.
Role type
Senior leadership, Head of CRM
Builds
CRM capability area, operational CRM processes, solutions, and automation for Business Area Private
Domain
Insurance, Customer Engagement, Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic thinking, People leadership, Stakeholder management, CRM process design, Marketing automation strategy, Data-driven segmentation, Cross-market alignment, Capability development
Preferred skills
Experience with Customer Lifecycle Management, Analytics, Digital Sales, Service functions
Technologies
CRM platforms, Marketing automation tools, Data tooling
Responsibilities
Lead and evolve the CRM capability area across the Nordics; Own strategic direction for operational CRM processes and solutions; Drive alignment on customer communication orchestration and campaign management; Provide leadership support and coaching for Chapter Leads; Partner with IT, Performance Marketing, and Analytics stakeholders.
Seniority
Senior, hands-on IC with team leadership