Audience Development Specialist
Core
Promote sponsored content across digital channels by creating and delivering paid media plans to reach target audiences.
Role type
Audience Development Specialist (Paid Media)
Builds
Paid media campaigns for written content, live broadcasts, videos, and podcasts
Domain
Digital Marketing / Media
Required skills
Paid media campaign management, Audience segmentation and targeting, Social media bidding tactics, Ad manager platforms, Google Analytics (GA4), Excel, AI tools usage
Preferred skills
Content marketing promotional tactics, Google Ads Suite, Digital media agency experience, Multi-regional team collaboration
Technologies
LinkedIn, Meta, Instagram, X, YouTube, Content syndication platforms, Google Analytics (GA4), Excel, AI tools (Claude, ChatGPT, Copilot)
Responsibilities
Manage day-to-day operations for paid marketing campaigns, Collaborate with internal teams and external vendors on campaign deployment, Optimize audience segmentation and targeting, Report on campaign performance and provide recommendations, Guide internal teams on paid media strategies, Maintain social media calendar, Conduct and analyze test plans
Seniority
Mid-level, hands-on IC