Customer Advocacy Content & Activation Manager
Core
Own the process of finding, building, and sharing customer stories to help buyers choose the product, creating case studies, videos, and reviews for sales and marketing teams.
Role type
Senior Customer Advocacy Content & Activation Manager
Builds
Customer proof library (case studies, videos, reviews, social proof) and AI-assisted workflows
Domain
B2B Technology / Customer Advocacy
Required skills
Customer advocacy, content marketing, editorial judgment, relationship building with senior executives, data analysis, AI tool usage, strategic planning, project management
Preferred skills
Reference management platforms (ReferenceEdge, UserEvidence, Influitive)
Technologies
AI writing and analysis assistants, ReferenceEdge, UserEvidence, Influitive
Responsibilities
Grow advocate pipeline by driving awareness and engagement; Review and qualify customer nominations to select stories; Transform single engagements into multiple reusable assets; Partner with sales to close proof gaps; Measure business impact of customer proof and AI workflows
Seniority
Senior, hands-on IC