Director, Audit Campaign Planning and Activation
Core
Lead planning and execution of integrated marketing campaigns for Thomson Reuters' Audit product portfolio to drive awareness, capture demand, and convert to pipeline in the mid-market segment.
Role type
Director, B2B Marketing (Audit/Tax)
Builds
Integrated marketing campaigns, demand generation, account-based marketing, and sales enablement assets.
Domain
Financial services (Tax, Audit, Accounting)
Required skills
B2B marketing strategy, campaign planning and activation, data-driven decision making, Salesforce, marketing automation, multi-touch attribution, B2B professional services sales cycle understanding, cross-functional stakeholder management, team leadership, vendor/agency management.
Preferred skills
Demand generation, ABM, customer advocacy programs, building functions from scratch.
Responsibilities
Build integrated campaign plans aligning with annual marketing strategy; Lead execution across demand generation, ABM, digital, events, email, and sales enablement; Partner with product marketing to translate positioning into channel-ready messaging; Own campaign calendar, dependencies, and cross-team resourcing; Define measurement frameworks and track funnel/pipeline contribution; Manage external partners, budgets, and deliverables; Lead, coach, and develop campaign managers and specialists.
Seniority
Director, strategic leadership with hands-on execution