Director Content Marketing
Core
Build and lead a comprehensive content strategy to drive demand generation across the entire buyer journey for Thomson Reuters Tax, Audit and Accounting (TAAP) segment.
Role type
Director of Content Marketing (Strategy & Execution)
Builds
Annual content strategy, editorial frameworks, and measurable content operations for B2B financial services.
Domain
B2B Financial Services (Tax, Audit, Accounting)
Required skills
Content strategy, demand generation, team leadership (2-3 managers), data analytics, Salesforce, multi-touch attribution, B2B writing, ABM integration, cross-functional alignment.
Preferred skills
Building content functions from scratch, customer advocacy programs.
Technologies
Salesforce, marketing automation, multi-touch attribution tools.
Responsibilities
Define content pillars and editorial calendars; establish KPIs and measurement frameworks; align channel strategy with sales and product priorities; manage and coach a small content team; produce high-quality content; partner with Demand Generation and Sales Enablement.
Seniority
Director, hands-on IC with team management
