Content Marketing Manager, Demand Generation
Core
Create and adapt B2B content (webinars, guides, ebooks, blogs) to connect AI products to business value across different industries and customer journey stages.
Role type
Senior individual-contributor content marketing manager (demand generation)
Builds
Modular content frameworks, reusable assets, and decision-enablement materials for OpenAI's AI products
Domain
B2B SaaS / Artificial Intelligence
Deliverable
product features
Required skills
B2B content marketing, editorial writing, content strategy, audience segmentation, narrative development, content adaptation, performance analysis, framework creation
Preferred skills
Experience with integrated campaigns, translating complex technical subject matter, collaborating with demand generation teams
Technologies
None explicitly listed
Responsibilities
Partner with Product Marketing and Demand Generation to define content plans; Create webinars, guides, ebooks, and thought-leadership blogs; Adapt core assets into reusable modules for specific audiences; Develop awareness, consideration, and decision-stage content versions; Identify strong narrative and value propositions in source material; Collaborate on channel-specific content design; Use performance signals to improve content structure; Establish repeatable frameworks and templates; Maintain editorial quality across high-volume assets