Senior Director, Growth and Demand, AEM
Core
Lead a centralized growth and demand marketing function across multiple Asian and emerging markets to build a scalable revenue engine for Thomson Reuters' legal, tax, and compliance professionals.
Role type
Senior Director, Growth and Demand (Marketing)
Builds
Integrated, audience-led marketing programs, playbooks, and automation for regional markets.
Domain
Legal/Tax/Compliance technology in Asia and Emerging Markets
Required skills
Customer insight translation, data-driven decision making, building/scaling centralized demand functions, integrated marketing program leadership, AI-first campaign execution, stakeholder alignment, global matrix navigation
Preferred skills
Experience in regulated professional markets, platform marketing, legal/tax industry knowledge
Technologies
6sense, Eloqua, Salesforce, Power BI, WeChat, KakaoTalk, Naver, Baidu
Responsibilities
Build and lead the regional growth and demand team; own the marketing pipeline target; set brand-to-demand strategy; lead demand marketing for buying committees; run full-funnel marketing engines; extend reach through partners; lead account-based marketing for enterprise customers; oversee performance marketing and regional websites; use research and data to sharpen audiences; make the team AI-first across operations.
Seniority
Senior Director, hands-on IC with team leadership
