Manager, Campaign Planning
Core
Own strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products to drive awareness, engagement, pipeline, and revenue growth.
Role type
Manager, Campaign Planning
Builds
Integrated omni-channel campaigns spanning paid digital, paid social, email, nurture, events, and BDR enablement for tax products.
Domain
Tax, Audit, and Accounting marketing
Deliverable
product features
Required skills
Integrated campaign strategy, full-funnel omni-channel execution, project management in matrixed organizations, performance analytics, budget allocation and ROI optimization, stakeholder management, modern marketing tech stack proficiency
Preferred skills
Tax and accounting industry experience
Technologies
Workfront, Anaplan, Salesforce, Tableau, Eloqua
Responsibilities
Own annual and quarterly campaign strategies aligned to acquisition, upsell, and cross-sell goals; translate go-to-market priorities into integrated campaign plans; design and deploy full-funnel campaigns across multiple channels; manage cross-functional project workstreams for on-time, on-budget delivery; define success metrics and report on full-funnel performance; own budget allocation and optimize for ROI.
Seniority
Manager, hands-on IC
