Senior Go-To-Market Manager (Fixed-term)
Core
Senior Go-To-Market Manager responsible for strategy, planning, and execution of marketing programs across the Intellectual Property portfolio.
Role type
Senior Go-To-Market Manager (Marketing)
Builds
G2M programs for product launches and key initiatives across the IP portfolio
Domain
Intellectual Property / B2B SaaS
Deliverable
product features
Required skills
Go-to-market planning, program management, B2B marketing, SaaS marketing, product launch support, integrated marketing campaigns, process building, data-driven execution, CRM usage, reporting
Preferred skills
IP industry experience, program management tools
Responsibilities
Own G2M program planning for launches and key initiatives, manage G2M activation across campaigns and channels, align product sales and marketing teams on priorities, support targeted programs driving adoption and expansion, track G2M performance and highlight progress, create templates and planning standards for scalability
