Senior Product Marketing Manager (Intellectual Property)
Core
Driving strategic customer engagement and adoption for Intellectual Property Management Software portfolio through customer marketing and go-to-market enablement.
Role type
Senior Product Marketing Manager (Customer & Enablement)
Builds
Customer marketing programs, lifecycle experiences, and product narratives for IP Management Software
Domain
Intellectual Property / Software / Data
Deliverable
product features
Required skills
B2B customer marketing, lifecycle marketing, go-to-market enablement, cross-functional collaboration, storytelling, content creation, performance measurement
Preferred skills
MBA, software product marketing, intellectual property industry experience, customer lifecycle frameworks, thought leadership writing
Technologies
IP Management Software
Responsibilities
Design and execute customer marketing strategies for adoption and retention; Build and scale lifecycle programs from onboarding to advocacy; Translate product capabilities into outcome-driven messaging; Develop high-impact content and thought leadership; Partner across Marketing, Product, Sales, and Customer Success; Measure and optimize program performance
Seniority
Senior, hands-on IC