Product Marketing Manager II - Horizontal Use Cases
Core
Develop value strategy, positioning, and sales-ready content for horizontal use cases (Enterprise PMO, Operations, IT PPM, Service Delivery, GRC) to drive multi-function adoption within enterprise accounts.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Quantified Value Impact Models, competitive differentiation, and field-ready content suites for horizontal use cases.
Domain
B2B SaaS / Enterprise Work Management / Horizontal Use Cases
Deliverable
product features
Required skills
Value positioning, competitive messaging, ROI frameworks, business case tools, analytical reasoning, win/loss analysis, sales enablement, content production
Preferred skills
Experience with Value Impact Models, exposure to ROI frameworks
Technologies
Highspot, Gong
Responsibilities
Support execution of differentiated value strategy; Assist in developing quantified Value Impact Models; Support buyer interviews and win/loss debriefs; Contribute to competitive research and differentiation; Help produce and maintain sales-ready content; Assist with sales enablement training and track adoption metrics.
Seniority
Mid-level, hands-on IC