Senior Product Marketing Manager (Life Sciences)
Core
Shaping go-to-market strategy and execution for new product launches in life sciences R&D solutions, developing positioning, messaging, and sales enablement to drive adoption.
Role type
Senior Product Marketing Manager (Life Sciences)
Builds
Go-to-market strategies, product messaging, sales enablement materials, and multi-channel campaigns for R&D solutions.
Domain
Life Sciences & Healthcare, R&D solutions, Data technology
Deliverable
product features
Required skills
Go-to-market strategy development, product messaging and positioning, sales enablement creation, market dynamics analysis, cross-functional collaboration, performance metrics monitoring
Preferred skills
MBA or advanced degree, pharmaceutical R&D lifecycle knowledge, B2B software or data-driven product marketing experience, global/multi-national organization experience
Technologies
Data technology
Responsibilities
Develop product-specific messaging and positioning to differentiate products; Design and implement product marketing strategies supporting business growth; Collaborate with cross-functional teams to plan and execute product launches; Develop sales enablement materials and create multi-channel campaigns; Monitor marketing performance metrics and refine strategies.
Seniority
Senior, hands-on IC