Manager, Insights & Analytics - Brand Consulting
Core
Lead the development and 'sell-in' of Sports, Entertainment, and Impact strategies for C-suite clients by leveraging data-driven insights across media channels and consumer touchpoints.
Role type
Manager, Brand Consulting Insights & Analytics
Builds
Sponsorship strategies, valuation models, measurement frameworks, and data-driven personas/segmentation
Domain
Entertainment & Sports Marketing / Brand Consulting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
interpreting consumer research (quantitative & qualitative), data visualization, Excel, PowerPoint, managing junior staff, project management, client consultation
Preferred skills
developing sponsorship strategies, designing primary research questionnaires, valuing partnership assets, implementing sponsorship measurement campaigns, using syndicated research platforms (YouGov, GWI, Meltwater), utilizing AI-based tools
Technologies
Excel, PowerPoint, YouGov, GWI, Meltwater, AI-based tools
Responsibilities
Support design and management of sponsorship strategy and valuation; aggregate and analyze marketing data using third-party and internal tools; develop new insights to improve strategy execution; interpret consumer trends to inform campaign strategies; manage junior staff members; cultivate internal and client relationships
Seniority
Manager, hands-on IC with team leadership