Associate Director, Research & Insights
Core
Lead research strategy for Beauty, Style, & Entertainment verticals using first-party data to inform content, media, and advertising strategies for 175M+ US consumers.
Role type
Senior management IC (Associate Director)
Builds
Strategic insights, category one-sheets, go-to-market materials, and data-driven recommendations for sales and marketing teams.
Domain
Media & Entertainment (Beauty, Style, Entertainment)
Deliverable
dashboards & analysis
Required skills
Team enablement and mentorship, data synthesis from large datasets, media math and statistics, research storytelling, strategic thinking, project management, proficiency with comScore/MRI-Simmons/Telmar/Looker/Tubular, understanding of digital advertising landscape.
Preferred skills
Beauty/Style/Entertainment category experience, passion for pop culture.
Responsibilities
Develop systems to enable analysts, manage analyst workflows and capacity, create and update collateral, support RFPs and ad-hoc requests, synthesize large datasets to draw key insights.
Seniority
Senior, hands-on IC with management responsibilities