Sr. Advertising Specialist
Core
Execute and optimize Safelite's national advertising program across digital video, YouTube, and linear TV channels.
Role type
Senior Advertising Specialist (Paid Media)
Builds
National paid media campaigns for an auto glass company
Domain
Automotive retail / Digital & Linear Video Advertising
Required skills
Paid media strategy, digital video advertising, linear TV execution, campaign trafficking, quality assurance, budget stewardship, reporting & analytics, vendor coordination, project management
Preferred skills
Programmatic media buying, DV360, The Trade Desk, Amazon, Google Analytics, Smartsheet, Microsoft Office
Technologies
DV360, The Trade Desk, Amazon, Google Analytics, Smartsheet, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Coordinate day-to-day campaign execution including launch setup and in-flight optimization; manage campaign trafficking, QA, and vendor coordination; support annual planning and budget pacing; pull and distribute performance reports; identify optimization opportunities and translate data into insights.
Seniority
Senior, hands-on IC
