Performance Marketing Manager
Core
Drive consumer conversion through direct response programs in paid search, organic search, answer engine optimization, and affiliate marketing for an auto glass company.
Role type
Manager, Performance Marketing (IC with team leadership)
Builds
Paid search, SEO, AEO, and affiliate marketing campaigns
Domain
Automotive retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search management, SEO/AEO strategy, Affiliate marketing management, Local listing management (Google Business Profiles, Yext), Landing page optimization, A/B testing, People leadership, Analytics interpretation, Vendor management
Preferred skills
HTML coding, Marketing degree
Technologies
Google Analytics, SA360, Google Search Console, Microsoft Advertising, BrightEdge, Yext, Yelp, Yotpo
Responsibilities
Lead and optimize paid search, SEO, and affiliate roadmaps; Manage vendor relationships with media partners; Plan and execute reputation management for owned properties; Partner with product/IT teams on CMS updates and page structure; Analyze campaign performance and report on KPIs; Mentor a small team.
Seniority
Manager, hands-on IC with team leadership