Sr. Manager, Retail Marketing & Consumer Activation
Core
Develop and lead enterprise retail experiences strategy to transform stores into destinations, driving store traffic, customer engagement, and brand affinity through scalable experiential programs and community initiatives.
Role type
Senior Manager, Retail Marketing & Consumer Activation
Builds
Scalable experiential platforms, national activation programs, and locally customized community events
Domain
Retail / Consumer Marketing / Experiential Marketing
Deliverable
product features
Required skills
Strategic planning, project management, budget management, vendor and agency management, cross-functional team leadership, analytical acumen, ROI measurement
Preferred skills
Experience in experiential marketing, retail marketing, brand experiences, community marketing, event marketing
Technologies
Registration platforms, customer communication tools
Responsibilities
Develop long-term roadmaps for family-focused experiences; identify opportunities to leverage seasonal moments and partnerships; partner with marketing teams to create breakthrough retail concepts; lead planning and execution of retail store activations; define success metrics and analyze traffic, sales, and engagement data; build business cases for experiential marketing investments