Director, Brand Marketing
Core
Lead Carter's brand strategy team to shape the future of the largest brand in the portfolio, creating meaningful connections with parents and families globally.
Role type
Senior Director, Brand Marketing
Builds
Integrated brand marketing plans, seasonal campaigns, and global brand expression for Carter's apparel brands.
Domain
Children's apparel and family lifestyle retail
Required skills
Brand strategy, omnichannel marketing, consumer insights translation, agency management, team leadership, cross-functional collaboration, strategic planning, performance metrics optimization.
Preferred skills
Experience in children's apparel, family lifestyle brands, digital-first mindset, creative excellence, ambiguity management.
Technologies
CRM, eCommerce platforms, social media tools, media planning systems.
Responsibilities
Drive initiatives to grow brand equity and market leadership; lead brand storytelling and integrated campaign strategy; collaborate with Design and Merchandising to co-create consumer-right ideas; manage agency relationships; establish key performance metrics and lead a hindsight process.
Seniority
Director, strategic leadership with hands-on execution