Head Marketing Strat & Martech
Core
Lead regional marketing strategy and martech for Group Retail across Singapore, Malaysia, Thailand, Indonesia, and Vietnam, transforming marketing with digital, AI, and machine learning.
Role type
Senior leadership marketing strategist and martech expert
Builds
Marketing positioning, digital performance campaigns, and standardized marketing processes across multiple ASEAN markets
Domain
Financial services / Retail banking / Digital marketing
Deliverable
product features
Required skills
Marketing strategy, performance marketing, marketing technology (Adobe stack, AppsFlyer, Google/FB tools), agency management, cross-market alignment, budget management, process optimization
Preferred skills
Financial services experience, regional role experience, media agency background
Technologies
Adobe Analytics, Adobe Audience Manager, Adobe Advertising Manager, AppsFlyer, Google Ads, Facebook Ads
Responsibilities
Lead group retail consumer marketing strategy expansion into new markets; Transform marketing thinking using digital, AI, and machine learning; Ensure governance and due process across marketing functions; Implement synergies and efficiencies across multiple markets; Drive performance marketing outcomes and marketing technology adoption; Maximize efficiency of third-party agencies; Improve operational efficiency of the marketing function
Seniority
Senior, hands-on IC with leadership responsibilities
