Audience Planning Specialist
Core
Translates brand consumer strategy into paid media audience strategy and targeting execution to drive incremental sales for Inspire's six restaurant brands.
Role type
Audience Planning Specialist (Paid Media Operations)
Builds
Data-driven audience segments and test-and-learn agendas across national paid media campaigns for six brands.
Domain
Restaurant industry + Paid Media / Addressable Media
Required skills
Audience strategy translation, Data cleanroom operations, CDP management, Audience taxonomy hygiene, Campaign learning agenda execution, Media math, SQL (plus), Advanced Excel, PowerPoint, Project management
Preferred skills
Social and programmatic media platform expertise, Test-and-learn frameworks, Audience orchestration across channels
Technologies
CDP, Data Cleanroom, Meta, Snap, SQL, Excel, PowerPoint
Responsibilities
Translate brand briefs into paid media audience strategies and present data-driven plans; Execute campaign learning agendas using audience measurement tools; Map and orchestrate portfolio-wide learning agendas; Manage audience request/launch trackers and message mapping; Initiate tag processes and maintain audience taxonomy hygiene; Build platform native audiences and map them to media buys; Monitor audience performance and recommend KPI-based optimizations; Evolve team templates and ways of working playbook; Collaborate with platform reps to leverage targeting capabilities.
Seniority
Junior to Mid-level, hands-on IC