Director, Audience Analytics
Core
Leads the development and implementation of audience strategy and insights to drive business outcomes for clients in programmatic and social media.
Role type
Director, Audience Analytics
Builds
Audience-centric media plans, segmentation strategies, and performance campaign optimizations
Domain
Digital marketing, programmatic advertising, social media
Deliverable
client delivery
Required skills
audience strategy, data analytics, paid media, programmatic platforms, social media platforms, audience segmentation, targeting, activation, DMPs, CDPs, project management, team leadership, client management
Preferred skills
SQL, programmatic advertising certifications, social media marketing certifications
Responsibilities
Lead audience workstreams aligned with client goals, analyze audience trends for media planning, develop segmentation strategies, translate insights into actionable recommendations, collaborate on media plans, oversee audience testing roadmaps, monitor campaign performance, present insights to clients, mentor junior team members
Seniority
Director, strategic leadership & hands-on execution
